The announcement of Konami, they clearly mentioned that thier planning which is about holding a global online screening event the week before this year’s E3 to help “build buzz” before the show.
According to the publisher the June 2 screening will include live events in a number of cities such as Los Angeles, San Francisco, Toronto, São Paulo and Mexico City. Viewings will be open to “a select number of journalists, gamers and KONAMI fans” and will include new company announcements, exclusive interviews with developers, and never-before-seen game trailers.
“The annual E3 show is the world’s marquee video game conference and trade show event that draws a critical mass of gaming enthusiasts from all over the globe,” said Shinji Hirano, President of Konami Digital Entertainment, Inc. “This year, we want to build buzz ahead of E3 by hosting our own Pre-E3 show that will tie the viewing party attendees from each city with online viewers through Flickr, Twitter and Facebook.”
